This campaign name delivers on the general objective of EXIM Bank, which is to position itself as Jamaica’s premier Business Development Bank providing financial support to SMEs. SOAR WITH EXIM will be executed in such a way where it creates an emotional connection with its target audience, addressing their most obvious pain point: Where’s the support we (SMEs) need?
By positioning EXIM as the supporter/provider, the campaign seeks to relay the message, that EXIM has heard their requests, concerns and cries for assistance, and are here to provide them with the support they need, through the range of services they offer.
ClientEXIM BankServicesSocial Media DesignYear2019Link
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